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New Growth Through Innovation

Innovation in the key to competitiveness, high market shares, value-oriented growth and earnings. Increasing the success of innovation is therefore on the strategic agenda at a lot of companies – though there is often a wide gap between what they aim for and reality. This happens because a lot of machines for innovation do not run smoothly.

Typical symptoms are:

• Clogged innovation pipeline
• Insufficient time to market
• High flop rate for new developments
• Insecurity about the quality and value of the innovation pipeline
• Lack of transparency about true innovation opportunities
• Lack of clarity about the usability potential of new technology
• Focus purely on the product
• A bad “gut feeling” when making project decisions
• Unclear interfaces between sales, development and product management, innovations that are not market-oriented